Make Your Brain Work

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Make Your Brain Work

Product Code #: RBMYBW

How to Maximize Your Efficiency, Productivity and Effectiveness

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How to Maximize Your Efficiency, Productivity and Effectiveness

Using the latest insights from neuroscience about how our mind works and what really makes us tick, Make Your Brain Work explains how to be more effective in the workplace and to get maximum impact from minimum effort.

Author Amy Brann is an expert in brain science, and she has distilled its key findings into non-technical, practical guidance. She presents an entirely different type of training: training based on the science of the mind. Offering soft skills training through the lens of neuroscience, her engaging book helps readers discover how to function at the top of their capabilities and learn the habits, techniques and behaviors that will get positive results. Challenges addressed include: frustration with management, work-life balance, motivating people and achieving goals. Make Your Brain Work shows readers how to leave stress, negative moods and poor time management behind and become more efficient at work.

About the Author

Amy Brann studied medicine at University College London. During her second year of medical school, she read about how the mind actually works and interacts with the body. When she also came across Coaching as a profession, she chose the opportunity to spend the rest of her life studying people, learning more about the mind and applying that to help people live more enjoyable productive lives.

Through her business, Synaptic Potential, she now works with many companies to help them better understand their teams, clients and organizations as a whole. Brann is the creator of the online community, "Neuroscience in Business."

Published 2013. Paperback, 312 pages


Table of Contents

PART 1 – You

1 Can a marshmallow predict your success?

2 Is your hippopotamus under attack?

3 Learning how to influence what feels out of your control

4 The challenge of being everything to everyone

5 Is a busy brain a clever brain?

6 Getting results easily and with less effort

PART 2 – Your Colleagues and Clients

7 Working and living in balance

8 Upgrading your life one step at a time

9 The minefield of motivating people

10 Transforming meetings

11 Making every presentation count

12 Appearing competent to others

PART 3 – Your Company

13 Leading with your brain switched on

14 Simply authentic sales

15 Managing people, managing brains

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